About Rebecca Wade
I’ve been
where you are.
I know what it’s like to work hard and still not feel like yourself. Now I help women 40+ find their strength and feel fully alive.
Read my storyYour online health & fitness coach
Moving my whole life.
I grew up riding horses. Competitive show jumping was my sport, my passion, my identity. When that chapter closed, I found my way to gyms, running clubs, aerobics classes. I ran half marathons. I ran a full marathon. I was always doing something.
But I was never quite seeing what I wanted in the mirror. I was working hard, showing up consistently, and still feeling like something was missing. I didn’t look strong. I didn’t feel the way I wanted to feel. And nobody was talking to me about why.
At 42, everything changed.
I was watching my trainer at a competition. She looked strong, sculpted, and completely alive in her body. When I found out she was one month out from a bodybuilding show, I didn’t think twice. I wanted to know what that felt like from the inside. That decision lit the fuse on everything.
In love with the process.
For the first time, I understood what it actually meant to train with purpose and nourish with intention. I learned how to reshape a body I’d carried for four decades. From 2014 through my early 50s, I competed in physique and bodybuilding shows, and what I gained was so much bigger than any placing.
I gained a deep, grounded knowledge of what women’s bodies are capable of when given the right structure, the right fuel, and real support.
Helping you find your light-bulb moment.
At 54, I coach women online because I want every woman in her 40s and 50s to have the moment where she stops just getting through her days and starts genuinely living them, with energy, with strength, with pride, and alongside a community of women doing it right beside her.
I coach with warmth and I meet you exactly where you are. But I will also hold you to your potential, give you the truth, and help you find a solution every time life gets complicated, because it always does. What I ask in return is simple: show up, do your best, and trust the process. The results will follow.
Your story is still being written. Ready to start your next chapter?
Apply for CoachingWhat I believe
Women in midlife are not in decline. They are in their power.
- It is never too late to build the body, and the life, you want.
- Strength training is the single best investment a woman over 40 can make in herself.
- Nutrition is not restriction. It’s the fuel that makes vitality possible.
- Community changes everything. You go further when you don’t go alone.
- There are no excuses, only solutions, and I will help you find every single one.
If that sounds like the way you want to live, let’s do it together.
Apply for CoachingA look at the journey.
Professional photos are on their way. For now, follow the energy and everyday moments on Instagram.
Wondering how it all works?
From scheduling to gym access to getting started, the questions I hear most, answered honestly.
Your turn
The right time isn’t next Monday. It’s now.
You’ve been strong for everyone else. Now bring that strength to yourself, with a coach who believes in you.
Apply for CoachingSpots are limited · Applications reviewed within 48 hours